Selected Work
Rethinking Workflows for Financial Advisor: Wells Fargo's Journey of Transformation
Wells Fargo's Wealth Management Platform serves the unique needs of financial advisors. We needed to reimagine their workflow with efficient tools that simplify client engagement management and streamline report creation.
Turning Friction into Flow: Designing for Scalable Growth Across the Tankfarm Funnel
Inefficient quote flows and inconsistent UX were undermining lead quality and user trust. We redesigned the user journey to cut acquisition costs, boost engagement, and increase qualified leads through user-centered design.
Navigating Pre-Loved Fashion: Solving for Trust and Efficiency in AirRobe's Resale Marketplace
The circular fashion market is hindered by significant pain points for both buyers and sellers. Our research revealed complex challenges, leading to building a trusted, efficient platform that addresses core user needs and simplifies the experience for both sides.