Founding Principal Product Designer | B2B SaaS & MarTech

Founding Principal Product Designer | B2B SaaS & MarTech

Currently leading the V2 redesign of a high-growth MarTech tool that lets PPC managers and agencies build, review, and approve Google/Meta ad mockups in hours instead of days, using Figma Make AI + Google AI Studio for rapid prototyping, refined with senior design pattern judgment, and validated with shadcn/ui + Tailwind front-end concepts.

Currently leading the V2 redesign of a high-growth MarTech tool that lets PPC managers and agencies build, review, and approve Google/Meta ad mockups in hours instead of days, using Figma Make AI + Google AI Studio for rapid prototyping, refined with senior design pattern judgment, and validated with shadcn/ui + Tailwind front-end concepts.

Selected Case Studies

Rethinking Workflows for Financial Advisor: Wells Fargo's Journey of Transformation

Wells Fargo's Wealth Management Platform serves the unique needs of financial advisors. We needed to reimagine their workflow with efficient tools that simplify client engagement management and streamline report creation.

View case study

View case study

View case study

Modernizing the residential propane experience

Unclear branding, inefficient quote flow and inconsistent UX were undermining lead quality and user trust. We redesigned the brand and user journey to cut acquisition costs, boost engagement, and increase qualified leads through user-centered design.

View case study

View case study

View case study

Defining Karma's Digital Soul: A Strategic Vision for Luxury EV

How could a bespoke luxury brand translate its unique identity, sculptural design, and California soul into a market-differentiating digital ecosystem?

View Case Study

View Case Study

View Case Study

Some UI Work

Extending the residential propane experience with the Tankfarm App.

See More

See More

See More

Designing the UI for iRise's prototyping platform

See More

See More

See More